Trump Dubai...Time to Dazzle
Forget modesty. Trump International Hotel & Tower on the spectacular Palm Jumeirah tickles the sky with pure "Wow." This has been an ambitious and complex creative project, including a lavish double-brochure; website; a 3-minute film to be shown on Emirates airline; and print ads targeted to jetsetters from Mumbai to Moscow. Hype on a grand scale is definitely fun. At least in small doses.